The book is not anti-venture capital but it's against the dogma of every startup needs VC to proceed or succeed. It tries to narrow down the scope to the two types of entrepreneurs:
A self-funded entrepreneur is a
If you have a product idea, but you didn't do your homework for the market, that means it's a project, not a product.
Some random research findings from some random Dominican University reveal the significant contribution of the three factors for achieving goals:
Spend 20 minutes making a list of the things you are hoping to accomplish by starting up. If you believe what was said above, it'll make a difference. Worst case, you waste 20 minutes of your life.
One short term recommendation from the author is to build a product that generated 500$/m in profit.
There are some realizations we need to face...
Market comes first, marketing second, aesthetic third, and functionality a distant fourth. In the same market, the product with better marketing wins. Every time.
Things will never be as clear as we want them to be. Writing code is dry and clean but marketing is about math and human behavior, which is the most hard to master part.
We need to fail fast and recover. We are going waste money, time, make bad decisions, miss deadlines and release buggy code. Each time this happens, we need to accept that we are failed and move on.
Process is the king! Documenting repeatable process for anything you will do more than once is essential to your sanity. It also makes it easier to sell the product if you ever consider to exit.
If you can find a small group of people and make them amazingly happy, you will make money.
The niche market approach
The extremely surprising product success triangle:
If the path to 1.0 is between 200 and 400 hours, it's good. If under 200, take a step back and check if it's a tool or a full blown application, which provides real value and easier to charge.
If over 400, eliminate the functionality.
There is also landing page, documentation, marketing and etc, which is estimated to take 100-200 hours.
Calculate the sum out, estimate the total duration based on your eligibility to allocate time.