"Quitters never win and winners never quit" is a bad advice. Winners quit all the time. They just quit the right stuff at the right time.
Most people quit, they just don't quit successfully. If you learn about the systems that encourages quitting, you most likely to be able to beat them.
Last year, 42K people graduated from the law schools in US but only 37 of them were awarded Supreme Court clerkships. The difference between is knowing then to quit, or accepting the mediocrity. Hannah Smith is one of those clerks, who is also a quitter. She quit countless of other pursuits in order to get here.
The rewards are heavily skewed, #1 get ten times benefit of #10, and a hundred times benefit of #100.
Ice cream flavor popularity graph:
It's called the Zipf's law, and it applies to resumes and college application rates and best-selling records and everything in between. Winners win big because the marketplace loves a winner.
Scarcity also makes being at the top worth something.
Anyone who is going to hire you, buy from you, recommend you, vote for you, or do what you want them to do is going to wonder if they're the best choice.
Best as in: best for them, right now, based on what they believe and what they know
The mass market is dying, there is no longer the best song, best coffee. Now there are a million of micro-markets, but each micro-market still has its best.
Start from the easier questions, skip the ones you don't know. But the winners are the people who can actually solve the questions they don't know.
At the beginning, it's interesting and you enjoy while getting the results. Then the Dip happens, which is the long slog between starting and mastery.
It is so simple and doesn't even need a chart. It's the situation where we work but nothing changes. It doesn't get a lot better, it doesn't get a lot worse. It just is. We need to get out of it fast, because the Cul-de-Sac has a big opportunity cost.
The situation where you can't quit until you fall off, and the whole thing falls apart.
It's easy and fun to start building something in your garage, but hard to scale it for mass production.
Starting with small, one seller (you) is fine, but the dip hits when you need to upgrade to a professional seller fource and scale it up.
When it's time to learn something new, to reinvent and rebuild the skills. Like a doctor who sacrifices a year of her life for a specialty, and gets the reward for decades afterward.
Taking risk to get through the dip vs crashing.
You get into the dip but cannot pass through because lack of relationship building in the past.
Re-inventing the situations by changing the assumptions that you've gotten with so far.
You can't pass through because you can't give up the control of the spotlight.
Everyone can sell through the web, but getting into Walmart is hard.
If you can get through the Dip, if you can keep going when the system is expecting you to stop, you will achieve extraordinary results. People who make it through the Dip are scarce indeed, so they generate more value.
The next time you catch yourself being average when you feel like quitting, realize that you have only two choices: be exceptional or be average.
Switching cash registry line example from the supermarket. You change your line, and there is another free. You switch to that one but then there is another...
The sad news is that when you start over, you get very little credit for how long you stood in line with your last great venture.
It's easy to be seduced by the new money and the rush to the fresh. The problem is that this leads to both an addiction and a very short attention span. If it doesn't work today, the thinking goes, why should I wait around until tomorrow? The problem is that only a tiny portion of the audience is looking for the brand-new thing. Most people are waiting for the tested, the authenticated, and the proven
Short-term pain has more impact on most people than long-term benefits do, which is why it's so important for us to amplify the long-term benefits of not quitting. Think about the gains you'd get along the way. It's easier to stick out a lousy class if you can picture the graduation day.
The drop out usually happens at the beginning, people has higher resistance through the end of the tunnel. We should be able to predict what would happen if we go till there though.
If it's a dead-end, every day you stay is a bad strategic decision for your career because every day you get better at something that isn't useful—and you are another day behind others who are learning something more useful. The only reason to stay is the short-term pain associated with quitting.
Time to to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable. Go, switch, challenge yourself.
"Never quit" is a bad advice, "Never quit something with great long-term potential just because you can't deal with the stress of the moment" is a good advice.
Quitting is not same as panicking, panic is never premeditated. Quitting when you're in panicked is dangerous and expensive, compared to having a proper plan what to do after you quit.
If you are considering to quit, it's almost certainly because you're not being successful at your current attempt at influence. One person behaves different than the market, it would be harder to influence it since most of the times you need to convince first.
Relationships, jobs or tasks have three states:
To succeed, we should be in the first one, even though it's small steps, but should contribute to the process so we'd know it's not waste.
Write down under what circumstances you're willing to quit, and when.
And then, stick with it.