Byte-size stories from Derek Sivers' experience in the music industry.
It's a great guide for finding a niche, building an audience, being resourceful, and expanding the network by developing valuable relationships with people.
Marketing is the final extension of your art.
How you communicate, make it available and all the stories you tell are as much as valuable as creating it.
The way you present your art and what people know about it completely changes how they perceive it.
Story of Captain T's, UFO music, and confidential demo: One musician friend of Derek.
They prepare a package that says CONFIDENTIAL, DO NOT OPEN, and send it to the radio stations of universities.
375/500 of them played the album.
Establishing an authentic way of communication based on your style and making them wonder about you is a perfect way to attract fans.
Marketing just means being considerate.
It's not about shouting people to listen to your music or use your product.
It means making yourself easily noticeable to the people who are looking for you.
The essence of marketing is understanding the point of view of other people.
It might be hard to let go of your ego and get off the stage, but you must stop focusing on yourself to achieve empathy.
Constantly ask what your audience really wants, and hear their problems.
Understand their expectations.
Considerate communication: be as succinct as you can.
Respect people's time.
Don't try to sound big.
Be realistic; prove that you are a real person.
Life is like high school. It's about popularity and being cool.
But you can choose who you want to be and be with people you want to be.
Always think how you can help someone.
Ask about the hardest part of their job and complaints.
There's always a favor you can do.
Give, give, give, and sometimes you receive!
Don't be afraid to ask for favors.
Maybe they'll help you instead of watching TV.
By making them feel important, you are helping them as well!
Small gifts go a long way.
Give them to under-appreciated people.
They deserve to know they are doing great.
Persistence is polite.
Not giving up might be good advice, but empathize with people if you don't get a reply.
Don't talk behind their back.
Everyone is busy.
You are not the center of the universe.
Don't put anyone up on the pedestal.
People do business with people they like.
Establishing a friendly relationship is more helpful than being terrified of who they are.
Be a competent novice, not an expert.
If you sense you are becoming an expert, figure out what you love more.
You can do anything, but you can't do everything.
Rejection therapy is an excellent way to overcome the fear of rejection by getting rejected every day.