Jakob's Law

November 5, 2020
1 min read
Users spend most of their time on other sites, and they prefer your site to work the same way as all the other sites they already know.
  • Users will transfer expectations they have built around one familiar product to another that appears similar.
  • Leveraging existing mental models would help us to create superior experiences that would flatten the learning curve of our service.
  • When introducing re-designs, prefer gradual transitions between the versions. Allow people to keep using the old version so they can try and adapt without completely leaving the product.


  • Laws of UX

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