Seth Godin's modern business plan

How can you make a modern business plan?
Find the lock first, then create the key to open it.
The opposite is a bizarre effort.
Once you know what do you stand for, the rest gets easier.

1. Truth

What are you standing for. What is the problem, and how you're going to solve it. Who else is trying to solve it? How are they doing?

2. Assertions

What do you expect to happen?

3. Alternatives

What are you going to do if they don't happen?

4. People

Who are you? Not your CV. Your attitudes and abilities.

5. Money

How much money you need to start, be sustainable.


  • This is Marketing
  • The Modern Business Plan

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