They remember what you did when they forgot what you said

In the vacuum of today's mistrustful environment, there are three paths we can go while marketing something.
Ignored: not only lack of attention, it's also lack of trust.
Sneaking around: you can fake it till you make it, but being manipulative won't make it last.
Trust: it's easiest to live with. You won't have a lie tax to pay.
They remember what you did long after they forgot what you said.

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