Simple questions
You and I have the same 24 hours. Is this how you're going to spend yours?
That's a memorable example that summarizes the whole book.
It reveals his entire philosophy, which is great. It guarantees James will make you question how you make use of your time in his next book. And he certainly does in
Reinvent Yourself.
Once the people in front of you understand what you are trying to tell, the rest is a rollercoaster. Surround it with stories, quotes, real-life experiences.